Websites optimised for

WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?

Increase your ranking and generate more traffic from Google

Google prides itself on the quality of the websites it returns when a search query is made. Overlooking pay per click advertising for a moment the SERP (Search Engine Results Page) is designed to show the most relevant content for a search term. Therefore to appear near the top of the list your website must be relevant and a good resource. Copying content and passing it off as your own for example would not work well. There is more to SEO than this but it's important to understand this basic principle.

At Refresh Creations we get results on Google - Check out our case study

TECHNICAL

We'll check your website for any fundamental errors that may be blocking Google from indexing your content correctly

KEYWORD RESEARCH

We’ll look closely at your industry heavyweights to establish what your target market search for when looking for your products or services.

ON SITE SEO

We’ll make sure your website meta content and page content is optimised for the keywords your target market search for

CONTENT

We can create or give you ideas to help generate exclusive content your visitors are looking for when they land on your site

OFF SITE SEO

We’ll help improve your website’s popularity and authority with Google by earning external links

TRACKING

We’ll provide access to web tracking reports showing how your keywords and marketing efforts are performing

TECHNICAL SEO IN MORE DETAIL

SEO is a big subject so here we only cover the fundamentals

SITEMAP

We’ll create an XML sitemap that tells Google what pages and posts you have on your website

Googlebot

We’ll make sure Googlebot can access your website to crawl your content without finding broken links

WEBSITE SPEED

We’ll make sure your website runs fast providing a fantastic user experience for your visitors.

VALID HTML 5 CODE

Using the free tools provided by W3 we'll check your websites code is valid and follows web standards

MOBILE FRIENDLY

We’ll make sure your website works well on mobiles and passes Google’s mobile friendly test.

WHAT ARE KEYWORDS?

SEO is a big subject so here we only cover the fundamentals

META KEYWORDS

Meta keywords are single word keywords. They have an extremely high search volume and are extremely difficult to rank for

BODY KEYWORDS

Body keywords are 2-3 word phrases. They have a moderate search volume but are less competitive so slightly easier to rank for

LONG-TAIL KEYWORDS

Long-tail keywords contain 4 plus words and are very specific. The search volume is much lower but they are far easier to rank for

ON SITE SEO IN MORE DETAIL

SEO is a big subject so here we only cover the fundamentals

PAGE TITLES

We’ll create keyword optimised and descriptive page titles that encourage visitors to click through from Google.

META DESCRIPTIONS

We’ll create enticing meta descriptions that increase the click through rate of your Google SERP listings.

FRIENDLY URL’S

We’ll create descriptive user friendly URL’s that include your target keywords to help improve your ranking on Google.

KEYWORD PLACEMENT

We’ll strategically include your target and related keywords within the header and body text headings and image alt tags.

USER EXPERIENCE

User experience is always key. We’ll make sure your website is easy to navigate and doesn’t have a high bounce rate.

domain-authority

Step 1: Choose A Good Domain Name

If you are just starting out, then pick a domain name that is relevant to your website.

It should be something that’s relatively easy to remember so that visitors won’t have any issues returning to your site because they forgot your domain name. You may even want to consider buying an old domain.

If you already have a domain, make sure it’s not going to expire anytime soon by renewing it for at least three to five years as this tells Google that you are planning on sticking around.

Step 2: Optimise Your On-Page Content

SEO matters for both Google search engine ranking as well as your domain authority

Make sure that you optimise all on-page code, including your title tags, image alt tags and the content itself. Your main content should use fonts that are clear and easy to read. Additionally, include variations of your main keywords, keep all of your permalinks short and relevant, and create a sidebar section for new posts.

Step 3: Create Linkable Content

In order to earn high-quality links you need to create high-quality content that is published regularly.

The better your content is, the more likely it will be that another authoritative site will link to it. This means that your content has to be relevant to your brand and to your audience, informative, creative, and well written.

Step 4: Improve Your Internal Linking Structure

Many websites are so concerned about earning external links that they overlook the importance of internal links.

Internal links help to direct visitors to what they are trying to find, thereby improving their user experience whether on a laptop, tablet, mobile phone or whatever. This means that if they’ve burrowed deep into your archive of blog posts or within a product category hierarchy, they can still easily find their way to your homepage by one of your internal links.

Step 5: Remove Bad And Toxic Links

Every once in a while, you should go through your links removing any backlinks that are bad or toxic.

This will allow you to remove links from bad sources that could end up hurting your domain authority instead of helping it.
You should also remove any links posted throughout your website that lead to bad sites or are broken as these will have a negative impact as well.

Step 6: Make Sure Your Website Is Mobile-Friendly

A huge number of online users access the web through mobile devices.

If your website hasn’t been optimised for mobile use yet, then you’re way behind.
Not only will it hurt your mobile search engine rankings, but you’ll lose out on a lot of visitors who will simply leave your site once they realise that it’s not being properly displayed on their smartphone or tablet.

Step 7: Become An Authority Within Your Niche

This can only be done by creating great content and engaging with your followers and consumers on social media in a meaningful manner.

By boosting your reputation as an authority, you’ll strengthen the identity of your brand, which will not only help increase traffic, but also increase the number of external links you earn from other high-quality sources.

Another way to increase your authority is by doing guest blogs on other websites that are relevant to your industry.

Step 8: Increase The Loading Speed Of Your Webpages

Poor loading speed can have a nasty effect on your bounce rate.

Most users have very little patience for a page that takes too long to load and will end up leaving your website altogether if their patience wears out.
You can also check your website’s loading speed with the PageSpeed website GT Metrix. Not only will it analyse the speed of your site, it will identify some ways for you to make your site faster and improve user experience.

Step 9: Promote Your Content Via Social Media

Promote your unique content via social media – Facebook, Twitter

Otherwise, your content is just going to sit on your site all by itself.
Post links to your content on your various social media pages and be sure to encourage followers to like, share or comment on it.

SEO TRACKING & REPORTING

Targeting your marketing efforts and understanding your customers is the key

RANK TRACKING

We’ll provide you with information that shows the progress of each of your tracked keywords over time

SEARCH VISIBILITY

We’ll provide a graph that demonstrates your average keyword ranking across the board each month

DOMAIN AUTHORITY

We’ll show you when your Domain Authority changes using the Moz Domain Authority metric

TRAFFIC REPORT

We can link your Google Analytics account to our software and show you how much traffic you've had

LINK REPORT

We’ll provide you with a spreadsheet showing you the URL’s of websites that link to your content

Find out how we can help you thrive online.

A member of our team will be in touch