Internet Marketing – Social Media Integrations

If you build it, they will come (maybe)

Webmasters used to to go through great lengths to set up beautiful and persuasive web sites, then sit back and wait for the traffic to roll in.

Search engines now index in excess of 3 billion web pages, so it’s no surprise that the ‘if you build it, they will come’ mentality is not paying off for the vast majority of site owners – there’s a lot of competition out there.

How do I get my page to the top of Google?

There is no sure fire way to guarantee a top place position. Do not believe companies that tell you that they will get your pages to the top of Google for your desired search terms as they will just take any money you give them and give back nothing.

Search engine optimisation is not an easy process and can take many hours but once you know the steps to take anyone can do it.
Take a look at the for dummies series of books to find out more.

Google is constantly making changes to the way that the website positioning within its index is calculated but there are two important systems that Google use to determine which pages should appear in their search results, and in which order:

Page importance

Google’s Page Rank rating attributes an importance value to each page in their index. Each relevant page that links to your page increases your importance. If lots of pages link to the pages that link to your page, your importance will be increased even more – it’s a bit like a pyramid scheme and it’s pretty good at what it does.

There’s a finite amount of importance to share around and each month Google refreshes its calculations, so it’s worth keeping a monthly eye on your pages.

Free tools are available such as Google Analytics, Google Webmaster Tools and Google Trends.

Page relevance

To determine how relevant a page is for a given search query, Google looks at the composition of the page, how the different words appear and where.

Cleanly laid out, well organized pages with meaningful content almost always end up near the top.

Another important factor in determining relevance is external link text – the actual text that pages use to link to your pages. If lots of people link to your page with the text Spanish holiday information, then Google will deem your page relevant when people search for Spanish holiday information, or even Spanish holiday.

How do I increase my page’s importance?

Try and find similarly themed websites and ask for a reciprocal link. The very best links come from sites that are authorities in your field – an industry association perhaps.

How do I increase my page’s relevance?

Work slowly but surely. Overdoing your ‘optimisation’ can be more harmful to your rankings than doing nothing at all.

Second, build a site map. Site maps do more than just give people (and search engine spiders) a way to find your content – they also are a great way to tell Google what kind of content it should expect to find (and find relevant) on each of your pages.

The easy way

sitereviewRefresh Creations can audit your web site and suggest ideas to help improve your free listing within Google. Changes can be implemented quickly and we can monitor the web site to ensure that progress is being made.

We can suggest other ways in which to promote your business such as pay per click, newsletters, banner advertising, social media campaigns etc.

Please contact us for a quotation.