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Free Search Engine Optimisation

Posted on Saturday, 27th February 2010 - 4:57 pm by Refresh Creations Ltd
If you`re part of a business that deals with incoming calls you`ll understand how frustrating it is to keep on receiving spam calls from people trying to sell you everything from double glazing to guaranteed number 1 results on Google.

I personally hate these calls, so here is some FREE advice on search engine optimisation:

1. Write good content

Good website content is really important for your website. Make sure it`s appropriate for both your website and the page you`re editing the content for. Chuck in a few keywords that you may be targeting for higher search engine ranking positions (SERPs) and that alone should help improve your ranking over time.

2. Keep on writing good content

Try to keep your site updated with fresh content. Be that through simply updating pages, a blog / news / events section on the site, the addition of useful site features such as calendars, forums or newsletters or even a whole site re-vamp.

3. Keep site-navigation simple.

Provide means to allow your site viewers to access the content they`re looking for quickly. Through a combination of menus, sub-menus, a site-search function and ideally, a form of site-map. Users should be able to get to the content they want within 3 clicks. Otherwise it may simply become frustrating.

4. Look into Social Networking.

Social networking sites like twitter, linkedin, facebook and myspace, youtube, etc, etc are free to sign up for and can lead to an increase in traffic to your site as well as general reputation for your website. It can prove costly in terms of time spent however, there are utilities out there to help speed things up for posting across networks.

5. Give users what they want.

Does your site have everything users want to view? For example, suppose you own a local take-away. Why not look into having the menu on-line and perhaps looking into on-line booking systems. Maybe even a newsletter or blog to keep your customers informed of any special deals you may have at the time.

6. Review your site from time-to-time.

Peoples tastes change and as new technologies become readily available it may be advised to adapt the website to reflect these new changes. For example mobile browsing has been on the increase for some time and is looking like an upwards trend, developing a mobile friendly version of your site may be a good idea to get one-up on competitors in your area.


Please note, this isn`t meant by any means to be an exhaustive list of SEO advice but some ideas which could prove handy for your site and it`s viewers.

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